Advertising Right, the First Time
Depending on the types of advertising ideas you employ to make an effective advertising campaign, you will know that online advertising has recently proven to be a much more valuable way of promoting your product, brand, or company.
With the growth of the internet has come the growth of internet advertising including CPM (Click Per Impression) advertising and Private Exchanges. Where traditional forms of marketing can be expensive and not totally effective, different forms of internet marketing are not only cheaper than traditional media, but they are also a lot more efficient.
The idea of cpm advertising is to pay per one thousand ‘impressions’ on an internet ad. Using geographical analytics, certain adverts can be displayed to specific demographics so that adverts that get clicks can generate revenue.
As well as CPM advertising, Private Exchanges have also gained popularity amongst publishers and advertisers over the past year. A private exchange is a marketing platform where Real Time Bidding (RTB) can take place between both publishers and advertisers. Publishers can use these platforms to target specific buyers and use these marketplaces as a way to sell on unsold inventory i.e. advertising spaces.
A private exchange allows publishers more control than an open exchange – open exchanges can mean that any advertiser has the possibility of purchasing your inventory. However, a private exchange allows the publisher to privately sell specific inventory to relevant advertisers and control the price. For example, a food publisher with many associate sites may have spare inventory left to fill; with this in mind, the space can be filled by an advertiser’s food product or recipe book etc.
Along with banner ads, pre roll video advertising, mobile advertising and social network advertising, both CPM and private exchange have proven to be amongst the most popular advertising trends of 2011. With the ever growing use of the internet, next year is sure to bring up many new media marketing methods.